Management and marketing

The whole secret lies in the details – with the help of small things we will give customers a pleasant feeling of using the technique. We will be considered the embodiment of brevity and success, the standard of technology and style. Products will emphasize the taste and status of the owner, giving their users a unique combination of characteristics. Thin and light devices, which have eternal autonomy, the highest quality, and revolutionary technical characteristics, are stylish and with a recognizable global brand – many will like this combination. This will largely determine the positioning of our models – products for successful and active people. We will earn a good reputation and try to take the place of premium brand on the international market. Our brand will attract the attention of buyers like a magnet. It is necessary to constantly surprise the world, so we will take our advanced position in the market.

This is a very ambitious and global project. We will make a small revolution in the device market. We will create elitist cult products. Our products will not only be better than existing analogs, they will represent something different, new, a product that will replace a whole category of devices. Our entry into the market will be accompanied by the effect of an exploding bomb. We will create something that consumers, techies and journalists can’t even imagine. We must become a trend and set standards in the market.

Magic. It seems to me that this is exactly what Apple distinguishes from all other companies – it combines user experience, design and development of details (manic attention to detail), and engineering achievements in creating the best product (using vertical integration – they independently develop the main parts of the device’s chips, OS, Software, carefully customize these parts for maximum performance to work as a whole) – this is called the MAGIC of Apple. This makes it unique and at the same time somewhat conservative, because no one is doing it now. We will try not only to repeat the success of Apple but also surpass it.

Design Sensual Purity – is based on abandoning complex forms in favor of simple and refined lines, and attractiveness. External sophistication, minimalism, and elegant and concise design will make you fall in love with devices at first sight. I adhere to the point of view of Steve Jobs: “Design is not one thing that looks like it is how it works.” The tactile properties of materials, the ergonomics of the corps, the weight and size, and the emitted sounds and light – all add up to the big picture. 

Simplicity and usability – will be put at the head of device management. Easy to learn, intuitive, and user-friendly interface.

Green Technologies and Green Manufacturing will be given priority.

In the future, the company will build iconic office buildings – examples of office buildings are given in the document «Project Presentation».

The head offices of the company are – the USA (California, Nevada, NYC), Western Europe (Switzerland or Great Britain), Eastern Europe (Poland or Ukraine or Georgia), Asia (China, Japan), the Middle East (Israel, UAE or Saudi Arabia). Other representations as required. Company offices should be located on all continents of the world – North and South America, Europe, Australia, Asia, Africa.